The client
Maison Mathilde selects natural and ethical beauty brands and sells them online: face and body care, makeup, hair care, baby care, gift sets and dietary supplements.
Its customers are in Mauritius and shop in French or in English.
The problem
A new beauty shop has to look trustworthy from the first visit: the brand is what customers remember, and the store is where they decide to buy.
The shop also needed to present products from several brands in two languages, and to give customers reasons to come back.
What they needed
- A logo that feels natural, calm and premium, and works in the store header, on social media and on packaging
- An online store in French and English
- A catalogue organised by need (face, body, makeup, hair, baby) and by brand
- Loyalty, gift cards and a wishlist to bring customers back
- Delivery across Mauritius, with collection as an option
What we built
We started with the brand. The Maison Mathilde logo pairs a thin line drawing of a face with a soft rose palette and the word “Cosmetology”, and it sets the tone for everything that followed.
The store is built on WordPress and WooCommerce with Elementor Pro, using the same colours and typography as the logo. WPML and WooCommerce Multilingual translate every page, product and category, with French as the default language and English under /en/.
Products are organised by category and by brand, with a product filter and a wishlist. Loyalty points, gift cards and automated emails (AutomateWoo) give customers a reason to return, and PDF invoices are generated for each order.
Delivery covers Mauritius with free shipping, flat rate and local pickup. The site is protected with Wordfence, login protection and scheduled backups, and Rank Math handles SEO.
Delivered features
- Logo and brand identity
- Bilingual store: French and English (WPML)
- Shop by category and by brand, with product filter
- Wishlist, loyalty points and gift cards
- Automated marketing emails (AutomateWoo)
- PDF invoices and packing slips
- Delivery across Mauritius, flat rate, free shipping and pickup
- Facebook catalogue connection, Rank Math SEO, cookie consent
Challenges we solved
One brand, logo to checkout
Designing the logo first meant the store could be built around it: colours, type and tone are the same on the site, on social media and on the products.
Two languages, one catalogue
Every product, category and page exists in French and English, kept in step by WooCommerce Multilingual so stock and prices are shared.
Bringing customers back
Beauty is a repeat purchase. Loyalty points, gift cards, a wishlist and automated emails are built into the store rather than added later.
The result
Maison Mathilde sells online across Mauritius in French and English, with one consistent brand from the logo to the checkout.