The client
IFC Consult advises companies, entrepreneurs, private investors and families on offshore trust and corporate structures, with a particular focus on Africa. Its team includes Chartered Accountants, Chartered Secretaries and members of STEP (the Society of Trust and Estate Practitioners).
Its work spans several jurisdictions, including Mauritius, Jersey, the Cayman Islands, the BVI and the UAE.
The problem
A new advisory firm in wealth and succession planning is chosen on trust. Its clients are making long-term decisions about their family’s assets, so every touchpoint, from the business card to the website, has to feel established, calm and discreet.
The firm was starting from nothing: no logo, no stationery and no website.
What they needed
- A logo that says guidance, stability and the long term
- Business cards and an email signature for the directors
- A website that explains complex services in plain language
- A secure contact form with consent to data collection
- One consistent identity across print, email and web
What we built
The logo is a lighthouse inside a circle, paired with a lowercase “ifc consult” wordmark in deep teal with a touch of green: a guide that helps clients find their way over the long term. It carries the firm’s taglines, “Building lasting legacies” and “Let’s plan for tomorrow”.
The business cards use the lighthouse on a deep teal side and the contact details on a clean white side. The HTML email signature repeats the logo over a forest road image with the “building lasting legacies” line, so every email the directors send carries the brand.
The website is built on WordPress with Elementor. It presents the firm, its team’s qualifications and its services (corporate services, private client services, offshore trusts, banking) in plain language, with family and nature photography that matches the tone of the brand. The contact form asks for consent to data collection and is protected by reCAPTCHA, and a cookie consent banner is in place.
Delivered features
- Lighthouse logo and wordmark
- Colour palette and taglines
- Business cards (two sides)
- HTML email signature
- WordPress website: Home, About, Services, Contact
- Service pages for corporate, private client, trusts and banking
- Contact form with consent and reCAPTCHA
- Cookie consent and privacy policy
Challenges we solved
Trust before the first meeting
Advisory clients judge a firm before they call it. The identity uses a calm palette, generous space and one strong symbol, so the firm reads as established from day one.
Complex services, plain words
Trusts, foundations and multi-jurisdiction structures are explained service by service, in short paragraphs, without legal jargon.
One identity everywhere
Logo, cards, email signature and website were designed together, so a client sees the same brand on paper, in their inbox and on screen.
The result
IFC Consult launched with a complete, consistent identity: a recognisable logo, stationery its directors use every day and a website that explains its services clearly.